3 Easy Steps to Target Your Content and Stop Annoying Your Audience

We all have friends or acquaintances that frustrate the hell out of us when they tell a story.

They are the one’s who are so excited to tell you what happened to them but it takes so much time to get to the point.

They start off all well and good on topic but then they head off on wild tangents about one thing or another that has nothing to do with the outcome of the story.

In the meantime, while you are waiting for them to get to the point, your eyes glaze over, you stop listening, you become bored and annoyed hoping that it will all end soon, or when the point finally arrives all you hear is the sound of crickets “chirp, chirp”.

Somehow they managed to missed the Point!

This can happen when you are writing you’re content if you’re not focused on the end story. You start out great, you wander off track, you waffle a bit, you fail to make your point and your audience loses interest.

Creating well written content is great but if it’s unfocused and not to the point, it’s not only a waste of your time and effort, it’s also an annoyance and waste of time for your audience.

Your audience wants you to get to the point and to do it quickly.

Remember, it’s not about you and how fantastic you are. It’s about your audience and the benefits that they will receive from reading your content.

Here’s how to do it!

1. Start out with the end point at the forefront of your mind

Before you begin you need to know 2 things:

  1. What is the point of your content?
  2. What will you audience get out of it?

What’s the point

You need to understand what your end goal is.

  • It could be to grow your followers
  • To nurture prospects so they will buy from you in the future
  • To get your customer to take action…to sign up, to subscribe to your list, or to get them to buy

What will your audience’s get?

  • What will your audience be able to achieve?
  • What will they receive from reading your content?
  • What will they be able to avoid?
  • What will reading your content change or solve for them?

2. It’s time to write

So, now you know what the point of your content is and what your audience will get out of it.

It’s time to write.

This is the time to write all the ideas down without it being censored. Just let it flow, ramble, head off on tangents far and wide, write the fluffy bits and the fillers.

If you don’t allow it to flow, then you could miss out on the good stuff.

Don’t worry about editing and condensing everything yet as your audience will never see this version, that step comes next.

3. Let it Settle for a time to allow the Gold to Shine through

I generally give it at least 24 hours. This allows to ideas to settle down, for points that you’ve made in your first draft to become more defined and mature, like a good wine.

After this time has passed it’s time to edit your content, to remove the parts that don’t quite fit, the parts that don’t add value for your audience, to drill down to only the good stuff and to discard the rest.

Now is also a timely reminder to look back at your original two questions:

  • What is the point of your content?
  • What will you audience get out of it?

Does your content address these two questions? Is it to the point and does it satisfy in achieving what you intended for your audience?

If the answer is a resounding YES then you have achieved your goal.

This is also a great opportunity to make sure you’ve got your introduction right, that it grabs attention and holds on tight to it, and most importantly of all, you haven’t annoyed your audience and they haven’t dropped dead of boredom.

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